The air transport industry is changing fast, as are customer expectations and consumer behavior. New technologies, competition from low-cost carriers and the TGV on medium-haul routes as well as the shift of U.S. and Gulf carriers to the long-haul network, are just some of the new trends that underpin the development of air transport.
Faced with this change, and in keeping with the strict cost-cutting programmes, Air France’s marketing policy enables it to design products and services that boost the Company’s appeal. At the different stages of the customer’s trip, we offer a wide array of solutions, from the simplest to the most exclusive, but always personalized. This means providing passengers with a tailored service, whatever their budget, tastes, culture or language.
We continually st
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